The Sense-Maker

Interpret × Intentional

1) Short description

Media is used to interpret events and trends with discernment, intentionally guiding understanding and perspective.

2) Appreciative Inquiry questions

  • Where have we helped people make sense of complexity?
  • How has interpretation reduced confusion or anxiety?
  • When has our framing guided understanding well?

3) Individual 

  • Strengthen contextual thinking.
  • Practice clear framing.
  • Integrate insight with empathy.

4) Organisation 

  • Align leadership around interpretation.
  • Support depth over speed.
  • Invest in interpretive capacity.

5) Stretch 

  • Test interpretation across multiple platforms.
  • Invite feedback on clarity and usefulness.

Foundational conditions

  • Interpretive skill and clarity
  • Leadership mandate to frame meaning
  • Trust from audiences
  • Ability to slow things down
  • Depth over speed
  • Alignment between insight and values

Right to play comes from authority rooted in trust.