
The streetlight effect
The streetlight effect occurs when we search for something where it is the easiest to look.

The different facets of your FaithStyle become visible where the 8 Points of Encounter (dimensions and relationships) and the 4 Faith Perspectives overlap, giving rise to 32 unique FaithStyle facets.
A facet is only one side of your many-sided FaithStyle, much like a cut gemstone. Each FaithStyle facet is a collection of your hopes and aspirations, thoughts and actions. The core quality of each FaithStyle facet directs your expectations and reasoning, reflections and behaviour. Each one describes what is typical of someone using that facet. It is, however, always true that each person identifies with a constellation of FaithStyle facets.
The Storyteller: I stand on the long-held truths of our faith community.
The Teacher: I reflect and reinterpret faith for myself.
The Poet: I connect the dots to integrate the seemingly paradoxical aspects of faith.
The Mystic: I see truth as a set of impressions and experiences.
The Evangelist: I testify to firmly held truths.
The Guardian: I protect and defend faith through respectful discussions.
The Mentor: I hold the tension of widely diverse perspectives.
The Witness: I make the fulfilment of the mystical feasible through experiences and sacred stories.
The Deacon: I dutifully offer my gifts to make an impact.
The Activist: I create new social order built on underlying principles.
The Pioneer: I embrace the values of open systems.
The Dreamer: I receiving the future by emptying myself.
The Volunteer: I am dedicated to serve our community.
The Servant: I am on a quest to live guided by principles.
The Learner: I live simply in the polarities of life.
The Pilgrim: I am one with all living things.
The core quality of each FaithStyle facet directs your expectations and reasoning, reflections and behaviour. Each one describes what is typical of someone using that facet.
The Beloved: I am comforted by God’s unconditional acceptance.
The Assessor: I evaluate faith against personal criteria.
The Healer: I am comfortable with contradictions.
The Apprentice: I focus on love for everything.
The Innocent: I trust the boundaries created by traditional wisdom.
The Curator: I make up my own mind.
The Artist: I explore a wide range of perspectives.
The Inspired: I receive ideas through impressions coming towards me.
The Elder: I am a respectable member of our community.
The Facilitator: I engage in respectful reflective conversations.
The Host: I enjoying others for who they are.
The Companion: I include everyone across social bounds.
The Friend: I follow the guidelines of our communities’ customs.
The Devotee: I express my worldview through the practices I adopt.
The Guide: I embrace mystery through diverse practices.
The Seeker: I live life unguarded and postcritical.

The streetlight effect occurs when we search for something where it is the easiest to look.

These assumptions serve as the foundation for understanding how FaithStyle engagements are implemented, and why we believe it works.

I am excited to introduce you to our newest faith tool. FaithStyle is a simple process of 5-8 minutes that will reveal your unique FaithStyle to you.
Nurture and explore your faith. Make sense of how you believe, who you are and why you do things the way you do.
Interpret × Reactive
Communication offers thoughtful insight and reflection on conversations already happening, with limited agency or direction-setting.
Right to play comes from attentiveness and credibility.
Interpret × Intentional
Media is used to interpret events and trends with discernment, intentionally guiding understanding and perspective.
Right to play comes from authority rooted in trust.
Interpret × Shaping
Meaning and direction are held together. Media actively shapes public understanding, frames complex issues, and weaves stories into an ongoing narrative that guides action.
Right to play comes from stewardship, not power.
Experience × Reactive
Human stories are shared in response to moments and events. Communication creates warmth and connection, but lacks sustained narrative direction.
Right to play comes from trust and relational depth.
Experience × Intentional
Stories are selected and shaped with care, creating rhythm, coherence, and a growing sense of shared identity over time.
Right to play comes from discernment and restraint.
Experience × Shaping
Lived experience is deliberately framed to guide identity, values, and belonging. Media is seen as formative, not neutral.
Right to play comes from legitimacy and wisdom.
Aggregate × Reactive
Media is used primarily to share announcements and respond to immediate needs. Communication is practical, timely, and service-oriented, with little emphasis on interpretation or long-term direction.
Right to play comes from usefulness and reliability.
Aggregate × Intentional
Communication is planned and consistent, focusing on producing and distributing content. Structure and routines are strong, but shared meaning is still largely unprocessed.
Right to play comes from discipline and predictability.
Aggregate × Shaping
High-volume communication drives visibility and influence. Media is used to amplify reach and momentum, often prioritising scale over depth.
Right to play comes from scale, confidence and resilience.